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Financing from Masses ― Crowdfunding in China
90折

Financing from Masses ― Crowdfunding in China

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:NT$ 6300 元
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905670
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This book addresses the integration of the Internet and finance which recently has been one of the most notable topics of discussion in the media, the business community, academia, and among policymakers, both in China and worldwide. As a comprehensive, in-depth analysis of the one of the fastest growing industries in China, the book covers all the most important areas and issues in the crowdfunding industry in China, including the definition, types, and history of crowdfunding, the scale of the crowdfunding market, the basic business models and risk analysis of crowdfunding, the characteristics of the typical crowdfunding platforms, case studies of the leading crowdfunding platforms in China, and the future development of the crowdfunding industry in China. The book combines theoretical analysis with conceptual discussions and best practices in the crowdfunding industry in China. It is of interest to a variety of readers around the globe, such as (1) existing and potential fund demanders; (2) existing and potential fund providers; (3) investors and professionals running crowdfunding platforms; (4) professionals and major shareholders of traditional financial institutions; (5) staff in regulatory government agencies; (6) academics; and (7) the general public.

作者簡介

Dr. Jiazhuo G. Wang is a professor of finance and chair of the Department of Accounting and Finance at the School of Business, College of Staten Island, City University of New York, a visiting professor of HSBC School of Business at Peking University (PKU) and a senior research fellow at SME Research Center at PKU. He is the editor of Springer’s book series on China’s SMEs, and the author (or co-author) and editor (or co-editor) of 7 books published by Springer and Tsinghua University Press. He is also the invited guest speaker of Biz Today, a China Radio International flagship business program, invited keynote speaker at the China Internet Association (Internet Society of China) annual conference forum 2015 and 2016, invited author of an article published in China Internet, the official journal of China Internet Association, and invited column commentator of the G7/G20 Think Tank, which is based at the University of Toronto.

Hongwei Xu is the CEO of "Online Lending House", the largest online lending portal firm in China, with tremendous operating experience in China’s Internet finance industry, and has published several articles on Internet finance (in Chinese) in Chinese business journals.

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優惠價:90 5670
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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