Conducting Business in China and India ─ A Comparative and Contextual Analysis

This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.

Deepak Sardana is Lecturer at Griffith Business School, Griffith University and Adjunct Senior Research Fellow at the University of South Australia Business School. He previously worked in the Business School at the University of New South Wales, Australia.

Ying Zhu is Professor and Director of the Australian Centre for Asian Business at the University of South Australia. He has been a business leader and academic leader in China and Australia for over 30 years. Ying’s most recent publication is Managing Chinese Outward Foreign Direct Investment: From Entry Strategy to Sustainable Development in Australia (2016).