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倒數三天!簡體曬書節單本79折,5本7折
Corporate Sustainability, Social Responsibility and Environmental Management ― An Introduction to Theory and Practice With Case Studies
90折

Corporate Sustainability, Social Responsibility and Environmental Management ― An Introduction to Theory and Practice With Case Studies

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:NT$ 7200 元
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906480
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others.

This publication offers a useful guide for students, as it explains CSR theory and practice in a structured manner. It also features case studies on international policies and principles, exploring corporate businesses’ environmental, social and governance reporting. The book reveals how stakeholder engagement and sustainability strategies (including the circular economy approach) can unlock synergistic value for both business and societies in a global context, and suggests that business practitioners could employ social responsibility and environmental management to achieve long-term corporate sustainability.

The book includes a foreword by Professor Emeritus Archie B. Carroll, who is one of the pioneers of the CSR paradigm. It also features numerous endorsements from accomplished academic researchers, including: Prof. Charles J. Fombrun, Prof. Adam Lindgreen, Prof. Diane L. Swanson and Prof. Donald Siegel. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. 

“Mark Camilleri’s new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution.”

Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA.

“I am pleased to recommend Dr. Camilleri’s latest book, Corporate Sustainability, Social Responsibility, and Environmental Management. The book is a rich source of thought for everyone who wants to get deeper insights into this important topic. The accompanying five detailed case studies on a wide array of corporate sustainable and responsible initiatives are helpful in demonstrating how theoretical frameworks have been implemented into practical initiatives. This book is a critical companion for academics, students, and practitioners.”

Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark.

"Mark’s latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it."

Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA.

作者簡介

Dr. Mark Camilleri is lecturer in the Department of Corporate Communications at the University of Malta. He is a graduate of the University of Edinburgh in Scotland. He holds relevant academic experience in teaching and lecturing business subjects at graduate and post-graduate levels in Hong Kong, Malta and the UK. His current research interests include corporate social responsibility, sustainability, stakeholder management and digital marketing. Dr. Camilleri held executive roles within the travel, tourism and hospitality industries. His duties and responsibilities comprised leadership positions, specifically in business planning, market research, revenue management and integrated marketing communications. His experience spans from marketing information systems, crunching big data, analytics and customer relationship management to public relations, marketing communications, branding exercises and reputation management. Dr. Camilleri is a frequent speaker and reviewer at the American Marketing Association's (AMA) Marketing and Public Policy annual conference. He has published numerous papers in academic peer-reviewed journals. His short contributions are often featured in popular media outlets such as the Times of Malta, Business2Community, Social Media Today, Triple Pundit, CSRwire and the Shared Value Initiative.

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優惠價:90 6480
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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