The Value of Events

'The Value of Events' will fill an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.

Value creation and measurement is often done routinely from specific perspectives such as tourism, event managers, corporate marketing, or customer satisfaction. But there exist a number of discourses surrounding value and evaluation, including the justification of governmental intervention and the costs and benefits of hosting major events. There is a great need for putting debate in the context of conceptual thinking, philosophizing, multiple stakeholder perspectives, and an interdisciplinary approach to developing theory.

This is achieved by looking at the spectacular growth of events, their size, cost and importance around the world, and addressing the valuation of event populations and managed portfolios of multiple events. Within a managed portfolio the asset value of each event is viewed in the context of long-term, cumulative impacts.

This edited book written by an international group of academics with expertise in the relevant fields of events, tourism, environment, sport and culture offers new insight into events and relationship to sustainability, social responsibility, cultural and social value. It challenges the events industry, students, policy makers and strategists with new perspectives on value, with implications for impact forecasting and assessment.

John Armbrecht, PhD, is Head of the Centre for Tourism and Researcher at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics.

Erik Lundberg, PhD, is a researcher and lecturer at the Centre for tourism in the School of Economics, Business and Law at the University of Gothenburg, Sweden. He received his PhD in 2014; he describes and analyses tourism and event impacts from a sustainable development perspective. He has published in journals such as Tourism Management, Scandinavian Journal of Hospitality and Tourism Management and International Journal of Event and Festival Management.

Tommy D. Andersson, PhD, is Senior Professor in Tourism and Hospitality Management at the University of Gothenburg, Sweden?and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research.

Donald Getz is Professor Emeritus, the University of Calgary, Canada, and is affiliated with Linnaeus University in Sweden. He is author of numerous articles on events, and the books Event Tourism (2013) and Event Studies (Routledge, 3rd edn,, 2016, co-authored with Stephen Page). Professor Getz acts as a management consultant to universities, cities and destinations in the fields of tourism and events, and participates in major research and development projects.