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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially worth billions.
Advancements in branding, technology and the science of decision-making are at the center of a paradigm shift, one that has profound implications in marketing and consumer behaviors. Brand Intimacy presents the fascinating story about how and why we love certain companies and their products, and provides lessons for consumers and businesses alike who are looking to understand these connections and the opportunities they represent. With the sheer amount of product visibility in the modern marketplace, consumer perception has never been more crucial--or more volatile. Brand Intimacy explains how to create enduring brand loyalty and profitable customers that can weather these new market forces.
Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your market presence, all while increasing sales and consumer satisfaction.
Advancements in branding, technology and the science of decision-making are at the center of a paradigm shift, one that has profound implications in marketing and consumer behaviors. Brand Intimacy presents the fascinating story about how and why we love certain companies and their products, and provides lessons for consumers and businesses alike who are looking to understand these connections and the opportunities they represent. With the sheer amount of product visibility in the modern marketplace, consumer perception has never been more crucial--or more volatile. Brand Intimacy explains how to create enduring brand loyalty and profitable customers that can weather these new market forces.
Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your market presence, all while increasing sales and consumer satisfaction.
作者簡介
Mario Natarelli is the Managing Partner at MBLM in New York and an established marketing leader to executives and their companies. Over the past twenty years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia.? Mario is a graduate architect with a degree from the University of Toronto.
Rina Plapler is a Partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Rina has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, health care, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Rina has degrees from McGill and Harvard Universities.
Rina Plapler is a Partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Rina has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, health care, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Rina has degrees from McGill and Harvard Universities.
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