商品簡介
Essentials of Advertising will offer a succinct, up-to-date and user-friendly introduction to the discipline of advertising. Clear and engaging, this text will allow the reader to understand the full scope of the influence of advertising in our daily lives, in business practice, and in shaping society and culture. Accessible and packed with insights, this text will share the key theories developed by historians, psychologists, sociologists, business scholars, marketers and media researchers - not to mention advertising practitioners themselves. This information will be placed within the context of the discipline as a whole, and the knowledge gleaned will allow readers to develop key analytical skills which can then be applied in their personal interactions with the discipline of advertising.
Succinct, up-to-date and carefully-researched, Essentials of Advertising is sure to become the go-to resource for students and lecturers seeking an introduction to the subject of advertising.
作者簡介
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。