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Strategic Management of Technological Innovation
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商品簡介
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
作者簡介
作者：Melissa A. Schilling
現職：New York University
現職：New York University
目次
Ch 1 Introduction
PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles and Design Dominance
Ch 5 Timing of Entry
PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation
PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy
PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles and Design Dominance
Ch 5 Timing of Entry
PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation
PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy
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