In Fashion

This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

New to This Edition
- Includes 40% new photographs, including more than 250 full-color photographs highlighting the people, practices, and techniques of the fashion business
- Features 60% new topics in the "In the Fashion Spotlight", "Everything Old is New Again" and "Tools of the Trade" full-page color features
- New boxed feature "Spotlight on Careers" helps students better understand the wide range of career opportunities in the fashion industry through interviews with industry professionals
- Expanded coverage of fashion theories and the rise of athletic wear (Chapter 3)
- Covers updated textile trends and innovations (Chapter 5), current omni-channel practices in retailing (Chapters 2 and 11) and new material related to digital and social media (Parts 1 and 4)
- More focus on global aspects of the fashion industry and demographic influences such as increase in Hispanic population, middle eastern influences, effects of economics and politics on consumer choices throughout
- End-of-chapter STUDIO exercises that relate chapter concepts to online student resources

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.