Case Studies in Strategic Planning

The book shows how systematic strategic planning can be used on real life cases even by unskilled professionals. It allows this systematic methodology and its analysis tools, based on fundamentals, to be easily understood and universally applied to any type of business. Rather than explaining the methodology and its tools (which has already been done in " Systematic Strategic Planning"), the book shows how to use the simplified version of this methodology for developing strategic plans. But, perhaps more importantly of all, readers are guided in identifying in what circumstances they might use particular tools, and also how, and in targeting them directly at achieving effective results

Dr. Hakan Butuner earned his BSc in industrial engineering from Middle East Technical University, MBA from Bilkent University, and PhD in engineering management from the University of Missouri-Rolla. He has worked as a SPEED (operations and profit improvement program) country manager of Siemens Business Services and as a general coordinator of Bell Holding. Dr. Butuner has lectured in various business schools and industrial engineering departments and is an affiliate of several U.S. companies involved in industrial management and engineering consulting, training, and software solutions. He also is the founder/president of the Institute of Industrial Engineers—Turkish professional chapter. He has authored several publications and books.