滿額折
Txt Me (646) 759-1837 ─ Your Phone Has Changed Your Life. Let's Talk About It
商品資訊
相關商品
商品簡介
作者簡介
商品簡介
What’s bigger than the Internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.
Everywhere you go, people are bent, coiled or crouched studiously, prayerfully over a three-and-a-half-inch screen. They’re scanning, reading, playing, texting, commenting, reviewing, liking, disagreeing, or checking in. They’re eavesdropping, auditing, window-shopping, traveling un-ticketed, chattering without talking, deskbound while in transit.
Mobile devices have become staples of daily life, and our nonstop use of them has changed societyand the marketing landscapeforever.
In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital information on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually rescued” language
Why parentsnot kidsshould put down their phones
How our relationship with politicians has evolvedand improved
Why cell phones have improved our interaction with our surroundingsnot hindered it
How mobile devices are enabling us to monitor our personal health
Why marketers should view these changes not as Oh, Damn! threats but as Why Not? Opportunities
Txt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Everywhere you go, people are bent, coiled or crouched studiously, prayerfully over a three-and-a-half-inch screen. They’re scanning, reading, playing, texting, commenting, reviewing, liking, disagreeing, or checking in. They’re eavesdropping, auditing, window-shopping, traveling un-ticketed, chattering without talking, deskbound while in transit.
Mobile devices have become staples of daily life, and our nonstop use of them has changed societyand the marketing landscapeforever.
In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital information on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually rescued” language
Why parentsnot kidsshould put down their phones
How our relationship with politicians has evolvedand improved
Why cell phones have improved our interaction with our surroundingsnot hindered it
How mobile devices are enabling us to monitor our personal health
Why marketers should view these changes not as Oh, Damn! threats but as Why Not? Opportunities
Txt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
作者簡介
B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, NBC, CBS, Sony, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6.
Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.
Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。