90折
Stop, Look & Listen ─ The Leadership Fable That Shows You How to Profit by Putting Your Customers First
- ISBN13：9781629561356
- 出版社：Bibliomotion UK
- 作者：Chuck Wall
- 裝訂／頁數：精裝／71頁
- 規格：21.6cm*14cm*0.6cm (高/寬/厚)
- 版次：1
- 出版日：2015/10/01
定 價：NT$ 1234 元
優惠價：90 折 1111 元
無庫存，下單後進貨(到貨天數約45-60天)
可得紅利積點：33 點
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作者簡介
目次
商品簡介
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’sCustomer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged toStop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company’s destiny.
Bob must learn to understand his customers’ needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO’s point of view, LOOK at everything from the customer’s point of view, even when it hurts, and LISTEN deeply for what the customers’ needs are. This short, entertaining business tale chronicles Bob’s ultimate recognition of his customers as CEOs.
Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’sCustomer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged toStop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company’s destiny.
Bob must learn to understand his customers’ needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO’s point of view, LOOK at everything from the customer’s point of view, even when it hurts, and LISTEN deeply for what the customers’ needs are. This short, entertaining business tale chronicles Bob’s ultimate recognition of his customers as CEOs.
作者簡介
Chuck Wall is the founder of MarketPower Group, a business performance advisory firm. In his work, Chuck has interviewed over 100,000 of his clients’ customers to understand their unmet needs in today’s market. As a lifelong entrepreneur, he has a deep understanding of customer insight, business strategy, branding, marketing, and team building. He has also successfully launched six other companies in multiple industries including manufacturing, broadcasting, technology, research, insurance, and advertising. As a trusted advisor, Chuck has helped hundreds of companies, from the Fortune 100 to startups, acquire hundreds of thousands of new customers. He is also the author ofCustomer CEO: How to Profit from the Power of Your Customers (Bibliomotion 2013). He is a contributor toForbes and Fast Company to build a better business future. Chuck lives in San Antonio, Texas.
目次
Economics, Finance, Business & Industry,Business, Management and Accounting,Strategic Management
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