商品簡介
Ryan and Shamir note that the 1880 novel, Ben-Hur, written by Civil War veteran, Lew Wallace (1827-1905), garnered phenomenal, unprecedented popularity mostly as the result of grassroots activity rather than strategic corporate programs. It became a brand extraordinaire with retail items of all sorts bearing the Ben-Hur name--gold, silver, coal mining, petroleum companies, ships, trains, and cars, competitions with horses, dogs and farm animals, plants, people, towns, and streets. Their accessible collection of essays is not for scholars only, but is open to students of popular Christianity and Judaism, to those examining the U.S. sense of the Middle East and Zionism, and to researchers probing the intersections of education and entertainment on stage and screen, inter alia. Eleven chapters are: Ben-Hur’s and America’s Rome; Ben-Hur’s mother; retelling and untelling the Christmas story; holy lands, restoration, and Zionism in Ben-Hur; “in the service of Christianity”; June Mathis’s Ben-Hur; getting Judas right; take up the white man’s burden; the erotics of the galley slave; challenging a default Ben-Hur; coda: a timeline of Ben-Hur companies, brands, and products. There is a list of illustrations, a list of tables, notes, selected bibliography of Ben-Hur scholarship, and contributors. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Barbara Ryan is associate professor in the University Scholars Programme at the National University
of Singapore. She is the author of Love, Wages, Slavery and a coeditor of Reading Acts.
Milette Shamir is senior lecturer in English and American studies at Tel Aviv University. She
is the author of Inexpressible Privacy: The Interior Life of Antebellum American Literature and
coeditor of Boys Don't Cry? Rethinking Narratives of Masculinity and Emotion in the U.S.