Fashion Entrepreneurship ─ Retail Business Planning

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion EntrepreneurshipSTUDIO Access Card.

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.