MANAGING REPUTATION RISK

We envisage a text of approximately 120 pages or 15 pages per chapter. The principal audiences for the book are corporate executives, leaders of non-profits and public institutions, corporate communications leaders and graduate business and communications students. This text will be grounded in current theory about crisis communication and issues management. However, the theoretical elements will be explained in the context of the practical management of corporate image and corporate reputation. The bulk of the text will focus clearly on guidelines for the practice of issues and crisis management. While the focus on 'corporate' reputation will be clear, everything in the book will apply broadly to other organizations such as non-profits, educational institutions or government agencies.