商品簡介
Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP).
Covering both spoken and written aspects of business English, this book:
- Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English
- Discusses the latest research on each topic and its possible future directions
- Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources
Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.
作者簡介
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.
Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
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