Reputation Management ─ The Key to Successful Public Relations and Corporate Communication

"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--

John Doorley, head of corporate communications for Merck & Co. Inc., until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University, School of Continuing and Professional Studies. He is now with the London-based company Mindful Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's M.S. in Public Relations and Corporate Communication program at the university's School of Continuing and Professional Studies. He is the author ofThe Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and ofCrisis Communications (AAAA Publications, 1999).