Corporate Communication ― Critical Business Asset for Strategic Global Change
- ISBN13：9781433119255
- 出版社：Peter Lang Pub Inc
- 作者：Michael B. Goodman; Peter B. Hirsch
- 裝訂／頁數：平裝／296頁
- 出版日：2014/10/15
定 價：NT$ 3553 元
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可得紅利積點：106 點
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商品簡介
Goodman and Hirsch offer tips and advice for successful business communication on a global scale. Chapter titles include "Strategic Models for Corporate Communication Practice," "Technology and the Social Network," "Political Opportunities and Risks Within and Across Borders," and "The Lifecycle of Organizations and the Role of Corporate Communication." The book includes a number of helpful illustrations as well as insets noting important points. Stories of real corporations and tips from leaders in the corporate world are provided. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Michael B. Goodman, PhD, is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI (Corporate Communication International) He is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal.
Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations. He has more than 25 years’ experience in counseling global corporations and governments in corporate image, financial communications, and crisis management. He has taught crisis communications as an associate professor at Columbia University, Fordham University, and NYU.
Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations. He has more than 25 years’ experience in counseling global corporations and governments in corporate image, financial communications, and crisis management. He has taught crisis communications as an associate professor at Columbia University, Fordham University, and NYU.
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