90折
Conscience Economy: How a Mass Movement for Good is Great for Business
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：NT$ 1819 元優惠價
：90 折 1637 元
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商品簡介
"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
作者簡介
Steven Overman has built his career as a pioneer at the intersection of major social shifts, media communication, and technology innovation for over two decades. He works on the front line of business and culture transformation, helping teams grow new ideas into massive international phenomena that generate billions of dollars of economic value, but even more importantly, new ideas that positively change the lives of people everywhere.
He was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, even collaborating on the invention of the the ad banner for the world’s first commercial website Hotwired (an early offshoot of Wired.) He helped create the Academy Award-winning movie Philadelphia, which transformed the global conversation about HIV/AIDS. He led the international launch of the world’s first smartphone, the blockbuster Nokia N95, and went on to lead the creation of innovative marketing for a whole new category of affordable mobile technology that connected a billion new consumers to the internet, from India to Indonesia to Sub-Saharan Africa.
As a strategy and innovation consultant for startups as well as Fortune 100 companies across a range of industry sectors, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Steven has directly engaged with a broad range of leaders from the C-suite to the product and software design studio, from the R&D lab to the patent department. He has pored over state-of-the-art market research and consumer insight from nearly every corner of the globe, collaborated with the world’s leading creative studios and advertising agencies, developed future scenarios for the shipping and logistics industry, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands, co-created award-winning youth marketing in countries and cultures around the world, and mentored young entrepreneurs.
Steven is a frequent public speaker at industry events ranging from NorthZone Ventures CEO Summit, Cannes Lions EuroBest Festival of Creativity, Yahoo Mobile Senior Leaders Summit, and Nokia World, to the Conference Board, SIME Technology Conferences, PSFK, and other international thought leadership events, he has been quoted in Wired, Marketing Week, Fast Company and Business 2.0.
He was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, even collaborating on the invention of the the ad banner for the world’s first commercial website Hotwired (an early offshoot of Wired.) He helped create the Academy Award-winning movie Philadelphia, which transformed the global conversation about HIV/AIDS. He led the international launch of the world’s first smartphone, the blockbuster Nokia N95, and went on to lead the creation of innovative marketing for a whole new category of affordable mobile technology that connected a billion new consumers to the internet, from India to Indonesia to Sub-Saharan Africa.
As a strategy and innovation consultant for startups as well as Fortune 100 companies across a range of industry sectors, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Steven has directly engaged with a broad range of leaders from the C-suite to the product and software design studio, from the R&D lab to the patent department. He has pored over state-of-the-art market research and consumer insight from nearly every corner of the globe, collaborated with the world’s leading creative studios and advertising agencies, developed future scenarios for the shipping and logistics industry, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands, co-created award-winning youth marketing in countries and cultures around the world, and mentored young entrepreneurs.
Steven is a frequent public speaker at industry events ranging from NorthZone Ventures CEO Summit, Cannes Lions EuroBest Festival of Creativity, Yahoo Mobile Senior Leaders Summit, and Nokia World, to the Conference Board, SIME Technology Conferences, PSFK, and other international thought leadership events, he has been quoted in Wired, Marketing Week, Fast Company and Business 2.0.
目次
Economics, Finance, Business & Industry,Business, Management and Accounting,Strategic Management
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