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商務英語教程:經貿報刊選讀篇(簡體書)
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商務英語教程:經貿報刊選讀篇(簡體書)

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商品簡介

《商務英語教程(經貿報刊選讀篇十二五高等院校商務英語專業精品教材)》稿共50單元,內容涵蓋企業和社會、產品、營銷、生產管理、人力資源管理、財務管理、電子商務、國際貿易等諸多領域,針對閱讀中的難點,每單元結尾有Notes(注釋)加以說明,便于讀者掌握工商詞匯和術語。本書稿可供高校工商管理、涉外經濟貿易及商務英語等專業使用,也可作為英語專業的閱讀教材,幫助學生獲取企業運作和國際貿易等知識。

作者簡介

時秀梅,遼寧大連人,1974年生,大連外國語大學應用英語學院副教授、經濟學博士。1996年畢業于遼寧師范大學外國語學院英語語言文學專業,獲文學學士學位;2007年獲東北財經大學經濟學碩士學位;2008年考入中央財經大學商學院攻讀跨國公司管理專業博士學位,師從著名學者王巾英教授,主修跨國公司管理、中國涉外經濟理論與政策研究;2009年11月至2011年11月獲國家留學基金委資助在美國加州大學歐文分校(UniversityofCaliforniaIrvine)做訪問學者,主要研修跨國企業的跨文化管理;2012年6月獲中央財經大學經濟學博士學位。自1996年參加工作以來,一直在高校從事與商務英語專業相關課程的教學和科研工作。主要研究方向為跨國公司跨文化管理、企業文化、商業廣告語言修辭等。目前已在《中國管理科學》、《科研管理》、InternationalJournalofBusinessandMarlagenlent等國內外學術期刊發表論文35篇;主編或副主編《國際金融理論與實務》、《投資銀行學》、《投資銀行業務》、《商務交際英語口語——商務交流篇》、《商務交際英語口語——商戰實務篇》、《管理學》等教材及教輔書籍共18本;出版《荷蘭建筑師作品集》、《150全球最佳住宅設計》等譯著4部;主持或參與國家級和省部級教研與科研項目共8項。

目次

Unit 1 The Great Austerity Shell Game
Unit 2 Joining the 500 Club
Unit 3 The Home Buying Process for First Time Buyers
Unit 4 China Prepares to Liberalise Finance as Hedge Funds and Estate Agents Salivate
Unit 5 Does UK Need to Restrict Credit to Avoid More Boom and Bust?
Unit 6 Promoting Trade in All Possible Ways
Unit 7 Managing Global Millennials: Put Your Stereotypes Aside
Unit 8 YouTube Triggers Comments Debate as It Alters Policy
Unit 9 The Best Time to Buy This Year
Unit 10 Why Bluetooth Use Is on the Rise
Unit 11 Davos Faces Up to Weak Growth and Rising Inequality
Unit 12 Did Obama Lie About Healthcare Reform or Just Omit a Cmcial Detail?
Unit 13 The Housing Dilemma
Unit 14 How Big Data Is Changing the Cost of Insurance
Unit 15 Online Auctions: How to Get the Best Deals
Unit 1 The Great Austerity Shell Game
Unit 2 Joining the 500 Club
Unit 3 The Home Buying Process for First Time Buyers
Unit 4 China Prepares to Liberalise Finance as Hedge Funds and Estate Agents Salivate
Unit 5 Does UK Need to Restrict Credit to Avoid More Boom and Bust?
Unit 6 Promoting Trade in All Possible Ways
Unit 7 Managing Global Millennials: Put Your Stereotypes Aside
Unit 8 YouTube Triggers Comments Debate as It Alters Policy
Unit 9 The Best Time to Buy This Year
Unit 10 Why Bluetooth Use Is on the Rise
Unit 11 Davos Faces Up to Weak Growth and Rising Inequality
Unit 12 Did Obama Lie About Healthcare Reform or Just Omit a Cmcial Detail?
Unit 13 The Housing Dilemma
Unit 14 How Big Data Is Changing the Cost of Insurance
Unit 15 Online Auctions: How to Get the Best Deals
Unit 16 Fear Fades as Stocks Rally
Unit 17 Real Economy Faces Real Challenges
Unit 18 More Investment, More Woes?
Unit 19 Online Shopping Gala Sets Records
Unit 20 China Is Reaching Its Tipping Point
Unit 21 Make-R-Yourself: The Rise of the Micro-Manufacturers
Unit 22 A Lesson from Germany: What Lies Behind Its Manufacturing Success
Unit 23 UK Looks Ill-Prepared If a Global Currency War Breaks Out
Unit 24 2013 Has Been Another Horrible Year for Hedge Funds
Unit 25 Bitcoin: The Future of Money or Flash in the Pan?
Unit 26 Charter Takes Rejected Time Warner Cable Bid to Investors
Unit 27 Growth-Stock Investing: Lessons from the Pros
Unit 28 What Can We Learn from the Depression?
Unit 29 Silk Road Resurrection
Unit 30 Why the I% Should Pay Tax at 80%
Unit 31 An Economic Boost
Unit 32 China Cant Be a Global Innovation Leader Unless It Does These
Unit 33 Unthinkable? Five Radical Ways to Stop the Economic Slump
Unit 34 How Gadget Accessory-Makers Must Battle for Orders
Unit 35 Hydrogen: The Car Fuel of the Future?
Unit 36 Investors Look to Japan After Decades in the Doldrums
Unit 37 Make the Most of a Polarizing Brand
Unit 38 Post-Crash Economics: Some Common Fallacies About Austerity
Unit 39 Sowing the Seeds of Sustained Growth
Unit 40 The Coming Changes
Unit 41 The Solution That Cannot Be Named
Unit 42 Time to Reduce Dollars Hold
Unit 43 Why Printing Money Is a Fools Paradise
Unit 44 Why the Worlds Technology Giants Are Investing in Africa
Unit 45 Why This Earnings Season Is So Critical for Stocks
Unit 46 Ways Mutual Fund Investing Is Different Now
Unit 47 Swiss Divided as 1 : 12 Executive Pay Referendum Nears
Unit 48 China Trade Forecast Report-HSBC Global Connections
Unit 49 Deflation Fears Stalk Eurozone as Spain Reports Fall in Prices
Unit 50 How Do Game Companies Share Massive Files?
Bibliography

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