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The Small Big ─ Small Changes That Spark Big Influence
- ISBN13：9781455584253
- 出版社：Grand Central Pub
- 作者：Steve J. Martin; Noah Goldstein; Robert Cialdini
- 裝訂／頁數：精裝／256頁
- 規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
- 出版日：2014/09/09
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商品簡介
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
作者簡介
Steve J. Martin is the director of INFLUENCE AT WORK in the United Kingdom, and his work has been featured in theNew York Times, Los Angeles Times and Wired. His regular business columns for the Harvard Business Review and the British Airways in-flight magazine are read by over 2.5 million people each month.
Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book,Yes!, co-authored with Martin and Cialdini, is a New York Times bestseller translated in over 25 languages. Goldstein has also served on the Scientific Advisory Boards of two Fortunate Global 500 companies.
Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is also president of INFLUENCE AT WORK.Harvard Business Review calls Dr. Cialdini "the leading social scientist in the field of influence." His bookInfluence, was named by Inc. magazine as one of the Top 10 Marketing Books of All Time and has been published in twenty-eight languages. Influence is a New York Times bestseller and has sold over 2 million copies.
Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book,Yes!, co-authored with Martin and Cialdini, is a New York Times bestseller translated in over 25 languages. Goldstein has also served on the Scientific Advisory Boards of two Fortunate Global 500 companies.
Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is also president of INFLUENCE AT WORK.Harvard Business Review calls Dr. Cialdini "the leading social scientist in the field of influence." His bookInfluence, was named by Inc. magazine as one of the Top 10 Marketing Books of All Time and has been published in twenty-eight languages. Influence is a New York Times bestseller and has sold over 2 million copies.
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