Successful Direct Marketing in a Week ― A Teach Yourself Guide
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商品簡介
Learn in a week what the experts learn in a lifetime
Successful Direct Marketing In a Week teaches you how to become a master direct marketer, from building and maintaining your database to creative approaches to physical and digital campaigns to integration and follow-up.
作者簡介
?Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK.
He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.
He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.
In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.?
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