90折
Relevance ─ The Power to Change Minds and Behavior -- and Keep You Ahead of the Competition
- ISBN13：9781937134822
- 出版社：Bibliomotion UK
- 作者：Andrea Coville; Paul B. Brown
- 裝訂／頁數：精裝／194頁
- 規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
- 版次：1
- 出版日：2014/04/03
定 價：NT$ 1754 元
優惠價：90 折 1579 元
無庫存，下單後進貨(到貨天數約45-60天)
可得紅利積點：47 點
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商品簡介
作者簡介
目次
商品簡介
Today, when companies and customers are faced with an infinite number of messages, the word ?relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle?a magnetic one?that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance?both qualitative and quantitative?in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.
Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
作者簡介
Andrea Coville is the CEO of Brodeur Partners, a global public relations agency headquartered in Boston, Mass. She has managed the firm since 1999 and has led the agency’s emergence as a technology leader. A hands-on executive who had led several of the agency’s global accounts, Andy has guided strategic communications platforms for corporations and brands including Phillips, Toshiba, Mastercard, IBM, Fidelity Investments, and the American Cancer Society. Andy conceived Brodeur's strategic planning platform of Relevance and led the agency’s transformation into an integrated communications firm built around behavioral change, digital strategy, and creative insight. She has a strong interest in women’s leadership issues and has presented at Harvard’s Kennedy School and the Wharton School of Management on that subject. Andy graduated from the University of New Hampshire with a degree in Journalism and is the mother of four children.
目次
Economics, Finance, Business & Industry,Business, Management and Accounting,Strategic Management
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