Nicely Said ─ Writing for the Web With Style and Purpose
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：NT$ 1050 元無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：31 點
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商品簡介
作者簡介
商品簡介
Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. Whether you’re working with a global audience or just starting off, this book will help you develop clear digital communications and improve them over time.
This book answers questions like:
‧ How do we get people to care about our products?
‧ What’s the business value of empathetic communications?
‧ Why do we need to worry about voice, tone, and wording?
‧ How can we create better web content as our audiences grow?
The book walks you through making a framework for great communications–with stories, recipes, and brief examples to learn from. When you finish this book, you’ll see your content in a more meaningful light. You’ll understand how to manage a communication process, find your company’s brand voice, and adjust your tone for different situations. You’ll know how to build trust with customers and show empathy in your writing. And you’ll be ready to teach these concepts to other people in your organization.
This book answers questions like:
‧ How do we get people to care about our products?
‧ What’s the business value of empathetic communications?
‧ Why do we need to worry about voice, tone, and wording?
‧ How can we create better web content as our audiences grow?
The book walks you through making a framework for great communications–with stories, recipes, and brief examples to learn from. When you finish this book, you’ll see your content in a more meaningful light. You’ll understand how to manage a communication process, find your company’s brand voice, and adjust your tone for different situations. You’ll know how to build trust with customers and show empathy in your writing. And you’ll be ready to teach these concepts to other people in your organization.
作者簡介
Nicole Fenton is a writer and editor in Brooklyn. Before going independent, she managed content projects at a large social network, a small design studio, and a startup incubator. Nicole started working on the web in 2005 as a communications lead at the Apple Online Store.
Kate Kiefer Lee manages content for MailChimp, an email marketing company with millions of users around the world. Previously, she was a magazine editor and freelance writer. She created a style guide called Voice & Tone for her team, which teaches writers to communicate with a genuine voice and adapt their tone based on the reader's feelings.
Kate Kiefer Lee manages content for MailChimp, an email marketing company with millions of users around the world. Previously, she was a magazine editor and freelance writer. She created a style guide called Voice & Tone for her team, which teaches writers to communicate with a genuine voice and adapt their tone based on the reader's feelings.
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