Compete and Win in Telecom Sales ― A Step by Step Guide to Successful Selling

For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling. The rapidly chang

For anyone ready to develop a successful career in sales for telecom equipment, services and technologies, this book provides a practical eight-step program. The author explores how to foster sales success by building the attitude, skills and knowledge essential to creating strong, lasting partnerships with customers.

Philip Max Kay is the #1 sales trainer in the telecommunications industry, having trained over 5,000 telecommunications sales professionals. His clients range from many well-known telecom companies such as SBC Communications, Sprint, Ericsson, Nortel, Lucent, Toshiba and Panasonic, to small emerging telecom companies such as e.spire, KMC Telecom, Gillette Gobal Networking and Staples Communications. Mr. Kay has a B.A. in economics from Colby College, and an MBA in marketing from Boston University.