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商品簡介
本教材涉及國際貿易實務各個環節及相關商務活動中商務英文函電的寫作指導、商務談判的實踐技巧，兼顧商務談判中的背景知識與文化提示。教材充分體現“任務引領、實踐導向”的課程設計思想，突出外貿業務流程中遇到的現實問題、操作要點及解決方法與技巧，通過實際案例、情景模擬和課后拓展等多種手段，把語言訓練與貿易實務融為一體，使學生在模擬外貿業務活動中提高其商務英文書面表達能力，掌握商務談判實踐技巧，強化外貿業務能力，提高從事國際貿易工作的綜合素質。
名人/編輯推薦
《高校英語選修課系列教材:商務英文函電與談判》適合商務英語、國際貿易、英語等專業的學生學習使用，亦可供國際貿易從業人員學習和參考。
目次
Preface
Contents
Unit 1 Introduction to Business Correspondence
and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business
Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises
Unit 3 Inquity and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 4 Offer and Counter—offer
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 7 Packing and Shipment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 8 Commission and Payment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 9 Complaints， Claims and Adjustments
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 10 Insurance and Arbitration
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 11 Requesting and Confirming a Service
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 12 Office Business Correspondence
Introduction
Objectives
Part One Writing a Job Application Letter
Part Two Replying to a Job Applicant
Part Three E—mail， Fax and Memorandum
Part Four Additional Expressions
Part Five Exercises
Appendixes
Appendix 1 Keys to Exercises
Appendix 2 Trade Terms
Appendix 3 Major Ports in the World
Appendix 4 Common Abbreviations
Appendix 5 Sales Contract Sample
Appendix 6 Bills of Document Sample
References
Contents
Unit 1 Introduction to Business Correspondence
and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business
Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises
Unit 3 Inquity and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 4 Offer and Counter—offer
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 7 Packing and Shipment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 8 Commission and Payment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 9 Complaints， Claims and Adjustments
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 10 Insurance and Arbitration
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 11 Requesting and Confirming a Service
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 12 Office Business Correspondence
Introduction
Objectives
Part One Writing a Job Application Letter
Part Two Replying to a Job Applicant
Part Three E—mail， Fax and Memorandum
Part Four Additional Expressions
Part Five Exercises
Appendixes
Appendix 1 Keys to Exercises
Appendix 2 Trade Terms
Appendix 3 Major Ports in the World
Appendix 4 Common Abbreviations
Appendix 5 Sales Contract Sample
Appendix 6 Bills of Document Sample
References
書摘/試閱
1. In order to our business to your country， we are writing toyou to possibilities of cooperation.
A. extend， leek B. expand， leek C. expand， seek D. extend， seek
2. We specialize the export of Japanese Light Industrial Products and would like to trade you in this line.
A. in， in B. with， in C. in， with D. with， with
3. Our mutual understanding and cooperation will certainly important business.
A. result from B. result in C. as a result D. as a result of
4. Your firm has been kindly to us by your sister firm.
A. recommended B. commended C. amended D. demanded
5. The purpose of this letter is to the possibilities of developingtrade with you.
A. expose B. explode C. explore D. explain
6. We would be glad to receive your price list and catalog.
A. illustrated B. illustration C. illustrate D. illustrates
7. We are exporters of all kinds of French goods.
A. better—established B. well—established
C. good—established D. best—established
Fill in the blanks with proper prepositions.
1. Establishing business relations is the first step a transaction.
2. Anyone who opens a new market has to find inthe first place that he or she is going to deal with.
3. If the letter is addressed a group， the inside address includesonly the address and the group name.
4. If you would allow us promote sales of your productsthroughout China.
5. A signature in pencil or crayon is rude the receiver of the let—ter.
6. The salutation is the complimentary greeting which everyletter begins.
7. It is usual show the date the order of day/month/year （British practice） or month/day/year （American practice）.
8. It is advisable bear the above—mentioned principles of "SevenCs" mind when writing this core part.
9. And we were most impressed the quality and low prices.
10.We are looking forward receiving your early reply.
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