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Event Management
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Event Management

定  價:NT$ 80500 元
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Edited by a leading scholar in the field, this new title from Routledge’s Critical Perspectives on Business and Management series is a four-volume collection of canonical and cutting-edge research in Event Management.

The origins of the serious study of Event Management are comparatively recent, but the subject has evolved rapidly, often drawing on scholarship, research, and practice from a number of other disciplines and cognate areas—primarily, Sports Studies, Leisure Studies, and Hospitality Studies, but also Business Studies, Organization Studies, Management Studies, Political Science, and Sociology. Event Management is now a vibrant and dynamic field of study and research, and the sheer scale of the growth in its output makes this collection especially timely. A wide range of social-science journals have published Event Management-related material and this collection makes readily available foundational pieces of scholarship—as well as cutting-edge research—from these disparate, and sometimes less accessible sources, and from other publications, some of which are no longer in print. Event Management provides a complete overview of the core and emergent issues in the field with a particular focus on the business, economic, and governmental aspects of events, especially issues of strategy formation and operational management.

As well as bringing together the key studies and journal articles that have shaped Event Management, the collection will be welcomed as the first mapping of an area that to date has lacked an interdisciplinary synthesis. The thematic organization of the collection, together with the editor’s introduction and commentary on the collected texts, will make sense of the wide range of approaches, theories, and concepts that have informed Event Management. It is an essential work of reference, destined to be valued as a vital research resource by all scholars and students of the subject.

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定價:100 80500
無庫存,下單後進貨
(採購期約4~10個工作天)

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