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Globalization on the Ground ― New Media and the Transformation of Culture, Class, and Gender in India
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Comparing interviews conducted with non-elite urban Indian men in 1991 and 2001, in addition to drawing on other research, Derne (sociology, State U. of New York at Geneseo) analyzes how economic globalization and cultural globalization have impacted everyday social structures, cultural meanings, and psychological orientations of culture, class, family, and gender in urban India. He argues that cultural flows have only a relatively minor impact and that institutional arrangements play a far greater role in grounding cultural understandings and psychological processes. Examining gender relations, he finds that Indian men tend to be selective in their embrace of cultural globalization, accepting those aspects that are consistent with existing relations of power over women. Finally, addressing class, he explores how Indians who identify as middle class construct that class in opposition to class others and through consumption. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
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