商務英語綜合教程第四冊（簡體書）

《全國應用型本科商務英語系列規劃教材：商務英語綜合教程（第4冊）》為“全國應用型本科商務英語系列規劃教材”的綜合教程用書，是為應用型本科院校商務英語專業、英語專業商務或外貿方向的學生編寫的英語基礎課教材。《全國應用型本科商務英語系列規劃教材：商務英語綜合教程（第4冊）》在編寫中，充分考慮了應用型本科院校商務英語專業的特色和實現為地方或區域經濟建設發展服務，著重培養面向生產、管理、服務一線的應用型商務英語人才的目標。

Unit 1
Management Skills
Lead-in
Text： Boards Must Take on Risk Management
Supplementary Reading： Keeping Employees Happy in a Post-Recession World
Writing： Sales Letters

Unit 2
Business Environment
Lead-in
Text： How Has the Internet Affected the Business Environment?
Supplementary Reading： Enterprises and Environment
Writing： Inquiry Letters

Unit 3
Finance
Lead-in
Text： Why Are Investors Still Lining Up for Bonds?
Supplementary Reading： Changing Definitions of 'Green' Alter Investment Strategies
Writing： Quotation Letters

Unit 4
Human Resources
Lead-in
Text： Hiring Competent People Leads to Organizational Effectiveness
Supplementary Reading： Gain Employee Loyalty by Putting Them on a Career Track
Writing： An Order Letter

Unit 5
Market Research
Lead-in
Text： Market Research
Supplementary Reading： Hitting the Market
Writing： Reminder
Renew 1

Unit 6
Products
Lead-in
Text： Rabbit Ears Perk Up for Free HDTV
Supplementary Reading： Google Unveils App for Paying with Phone
Writing： Contract

Unit 7
Marketing
Lead-in
Text： Don't Let Hard Times Derail Your Advertising
Supplementary Reading： Pie in the Sky? Domino's Flips Switch on Times Square Instant Reviews， Takes Transparency to New Level
Writing： Invoice

Unit 8
Branding
Lead-in
Text： It's More than a Logo
Supplementary Reading： Why Brands Fail?
Writing： Bill of Exchange/Draft

Unit 9
International Trade
Lead-in
Text： Openness to International Trade
Supplementary Reading： A Trade Surplus Brought on by Outdated Perspectives
Writing： Bill of Lading

Unit 10
Company Performance
Lead-in
Text： Merging Cultures and Companies
Supplementary Reading： Samsung's Earnings Slide 18%
Writing： Insurance Policy
Review 2
Words & Phrases