會展英語（簡體書）

《會展英語》從情景對話人手，注重培養學生的英語聽說實際應用能力。按會展行業工作流程的順序來設計編排內容，《會展英語》涵蓋了會展業服務和管理的主要內容，將職業技能的訓練貫穿於英語學習中，使學習者感知明確的職業指向性。《會展英語》專業性和實用性強。在每個單元的案例對話學習中，設置具體的會話情景，並在內容上融入對相關工作經驗的交流和總結，使教學與會展工作實踐對接。同時設置了相應的課堂討論及角色扮演，以培養學生解決具體問題的實際能力。《會展英語》真實性突出。全書選材於國內外最新的相關著作和文獻，內容新穎、語言地道、切合實際，具有很強的時效性。

《會展英語》一方面有助于滿足會展發展日益國際化的需要，為國際化的招商招展以及外賓接待服務奠定基礎；另一方面，它以任務為引導，按會展組織工作的開展順序為主軸，組織教學內容，旨在培養學生的專業英語能力。

Chapter 1 Extending an Invitation to an Exhibition 會展邀請
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Invitation
Section Ⅲ Situational Dialogues
Dialogue A Inviting a Regular Customer by Phone
Dialogue B Inviting a VIP Exhibitor in Person
Section Ⅳ Practical Writing
Invitation Letter
Section Ⅴ Extended Reading
Exhibition and Its Classification
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 2 Making Travel Arrangements 參展計劃
Section ⅠBrainstorming
Section Ⅱ Focus Reading
Get the Most Out of Trade Shows
Section Ⅲ Situational Dialogues
Dialogue A Shipping Exhibits
Dialogue B Talking About the Schedule
Section Ⅳ Practical Writing
Reservation Form
Section Ⅴ Extended Reading
Shipping and Move-in
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 3 Making Exhibition Stands Attractive 佈置展位
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Making Your Trade Show Display Stand Out
Section Ⅲ Situational Dialogues
Dialogue A Setting up a Booth
Dialogue B Designing an Exhibition Stand
Section Ⅳ Practical Writing
Meeting Address
Section Ⅴ Extended Reading
Aesthetic Planning for Your Booth
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 4 Attending the Exhibition 參加展會
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Rules
Section Ⅲ Situational Dialogues
Dialogue A At the Reception Desk（接待處） of an Exhibition Hall
Dialogue B At the Hall for Textiles（紡織品） and Garments（服裝）
Section Ⅳ Practical Writing
Company Brochures
Section Ⅴ Extended Reading
Introduction to Canton Fair
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 5 Receiving Visitors 接待客戶
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Visitor Registration Form
Section Ⅲ Situational Dialogues
Dialogue A Meeting a Regular Customer at a Stand
Dialogue B Introducing a New Type Machine
Section Ⅳ Practical Writing
Business Cards
Section Ⅴ Extended Reading
Keys to Effective Communication at a Stand
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 6 Introducing Exhibits 介紹展品
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Enhance Results with a Trade Show Promotional Item
Section Ⅲ Situational Dialogues
Dialogue A Recommending New Products
Dialogue B Introducing Handicrafts（手工藝品）
Section Ⅳ Practical Writing
Product Instruction
Section Ⅴ Extended Reading
Trade Show Exhibit Display 3 Seconds to Make an Impact
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 7 Holding Business Negotiations 商務洽談
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Get What You Want in a Business Negotiation
Section Ⅲ Situational Dialogues
Dialogue A New Clients Expecting to Place a Trial Order（試訂貨）
Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets
Section Ⅳ Practical Writing
Letters for Establishing Business Relationship
Section Ⅴ Extended Reading
Group Dynamics in Negotiations
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips
……

Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤離展會及業務跟進
Chapter 9 Analyzing the Productivity of the Exhibition 分析成效
附錄一：主要國際會議、展覽行業組織
附錄二：外貿常用英語縮略詞
附錄三：會展英語詞匯大全
Keys

Trade Show Exhibit Display 3 Seconds to Make an Impact
Your trade show exhibit display serves as a direct, powerful reflection of your company image and portrays the level of product quality and service customers can expect to receive.
To be effective, the visual impact of your trade show display must make a strong first impression and communicate your message in a matter of seconds. This small window of time is critical to attracting prospects to your booth and maximizing your sales opportunities.
Getting Started
Begin your trade show display selection process by answering the following questions. These will help you determine the exhibit type, size, design, and configuration that meets your specific needs.
What do you want to accomplish through trade show participation?
How do you plan to use your exhibit to meet your objectives?
How large are the events in which you plan to participate? Do they attract national, regional or local audiences?
What location type （in-line, corner, end, island） and size of trade show exhibit display space will you reserve?
How many events will you participate in annually?
How much is allocated in your trade show budget to ensure you can meet your company’s exhibiting requirements? Your exhibit, banner stands, lighting and accessories can range from a few thousand dollars to more than ＄50,000 for a top-end customized display.
How will you transport your display to each show? Will you require a company that specializes in trade show freight services or will you be shipping and storing the exhibit yourself?
Types of Trade Show Exhibit Displays
Whether you decide to have a custom exhibit produced, or adapt a used or rental unit, the type of trade show display you need will be based on the nature of shows you attend and what you want to accomplish at each one. Here are some standard types of exhibition stands and displays.
Pop-up Displays: Feature a light-weight folding frame covered with magnetic-backed fabric, vinyl,or plastic panels. Pop-up displays create curved or angled walls for your exhibit area.
Truss Displays: Made of lightweight aluminum and steel tubing for a modern, high-tech look and flexible utilization. Truss can be configured in a variety of shapes and sizes, and can be used to construct entire booths, special exhibit features, display walls, islands, entrance ways, and more.
Panel Displays: Consist of fabric-covered rectangular sections that are connected to make a wall.They can be readily adapted to different booth sizes and configurations.
Table-Top Displays: Offer a less-expensive exhibiting option for smaller events and feature a lightweight display that sits on top of a table. These displays usually have three panels with velcro-attached graphics and headlines that can be easily changed and updated.
Pull-up Stands: Provides a lightweight, easy method to accent your booth. These banner stands function like a window shade in reverse and can be placed together or in different booth locations based on your design needs.
Choosing a Trade Show Exhibit Display Company
To fulfill your exhibit development needs, start by carefully researching companies that sell quality trade show displays and select an exhibit firm that:
1. Provides industry expertise and a wide selection of exhibit choices;
2. Portrays the skills to effectively communicate and service your needs;
3. Has a consistent track record of on-time delivery;
4. Commits to meeting your budget requirements;
5. Guarantees the work in writing ;
The best place to start sourcing a trade show exhibit display supplier is to visit a show and talk with exhibitors in non-competing industries who have the type of exhibit booth and display banners you like.
You may want to get referrals from professional organizations, your chamber of commerce, and/or colleagues.Of course, the Internet is another valuable resource for finding trade show display companies worldwide.
Once you have a list of possible suppliers, set up a time to talk with a representative or two from each company. This will enable you to assess expertise, learn how each firm operates, ask about pricing and budget controls, request photographs of completed projects, and secure a list of references to contact.