Business Discourse

This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts.

The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.

Francesca Bargiela is Honorary Associate Professor in the Centre for Applied Linguistics, University of Warwick, UK. She has published widely on business discourse. Among her publications are The Handbook of Business Discourse (edited) and Asian Business Discourse(s) (co-edited with M. Gotti).

Catherine Nickerson is a Professor in the College of Business at Zayed University, United Arab Emirates. She is currently working on research on the impact of language and languages in the Islamic business world.

Brigitte Planken is an Associate Professor in the department of Business Communication Studies and the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. Her most current research is on language policy in multinationals, CSR communications, and multilingual advertising.