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The second book in the highly acclaimed Zentrepreneur Guide series encourages and inspires readers to realize their dreams, and offers strategies for success. If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.Chinese proverb Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the "dragon spirit" within to successfully launch their dream. With their trademark wit and passion, they address the realities of today's marketplace, and detail how to: Remove toxic blocking beliefs Persevere with discipline Maintain faith in the face of "dream killers" Create a recognizable visual identity Build buzz Work to give back to the community Enjoy the journey.
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