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作者簡介
商品簡介
Although marketing is a well-used and pervasive discipline, there are several issues that often go unaddressed or are unrealized by those in the profession.
Written by marketing specialist David Hood, the book features 15 “mini manifestos” that each demonstrate a deep understanding of the central challenges that result in poor performance by the individual marketer, the profession and the organization. Each manifesto offers advice on how to tackle an issue, addressing what needs to change and how to go about it.
By offering a powerful way to open up to new opportunities, The Marketing Manifesto is a valuable tool to help marketers reach their full potential and make essential changes in the field of marketing. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
Written by marketing specialist David Hood, the book features 15 “mini manifestos” that each demonstrate a deep understanding of the central challenges that result in poor performance by the individual marketer, the profession and the organization. Each manifesto offers advice on how to tackle an issue, addressing what needs to change and how to go about it.
By offering a powerful way to open up to new opportunities, The Marketing Manifesto is a valuable tool to help marketers reach their full potential and make essential changes in the field of marketing. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
作者簡介
David Hood specializes in marketing strategy and enhanced competitiveness at Aqua Energy Scotland Ltd. A professional member the Global Marketing Network, he was previously CEO of the marketing communications and digital strategies company Marketing Sans Frontieres and former chair of the Chartered Institute of Marketing's Technology group. He was an early innovator in modern digital and technology led marketing and is a Guest Lecturer at the University of Glasgow.
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