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：NT$ 1800 元優惠價
：90 折 1620 元
無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：48 點
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作者簡介
商品簡介
Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises, Demystifying Strategy helps readers assess their own strategic mind. It covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture a strategic mind.
Reading this book enables managers to understand the teaching of strategy experts, construct their own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
Reading this book enables managers to understand the teaching of strategy experts, construct their own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
作者簡介
Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Financial Times, Ford, HSBC, Microsoft, Motorola, Nokia, Pfizer and Tesco. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers.
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