滿額折
Breakthrough Branding ─ How SMART ENTREPRENEURS and INTRAPRENEURS Transform a SMALL IDEA into a BIG BRAND
- ISBN13：9781857885811
- 替代書名：Breakthrough Branding
- 出版社：Nicholas Brealey UK
- 作者：Catherine Kaputa; Al Ries (FRW)
- 裝訂／頁數：平裝／272頁
- 規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
- 出版日：2012/06/07
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商品簡介
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
作者簡介
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
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