90折
The Hidden Agenda ─ A Proven Way to Win Business and Create a Following
- ISBN13：9781937134044
- 替代書名：The Hidden Agenda
- 出版社：Bibliomotion UK
- 作者：Kevin Allen
- 裝訂／頁數：精裝／248頁
- 規格：21.6cm*14.6cm*2.5cm (高/寬/厚)
- 版次：1
- 出版日：2012/04/25
定 價：NT$ 1070 元
優惠價：90 折 963 元
無庫存，下單後進貨(到貨天數約45-60天)
可得紅利積點：28 點
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商品簡介
"In 'The Hidden Agenda,' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--From jacket description.
作者簡介
Kevin Allen is a masterful pitchman and perhaps best known for leading the pitch team for Mastercard’s iconic ?Priceless” campaign. For 20 years, he served on the front lines of business development with advertising giants McCann-WorldGroup and the Interpublic Group, and at Lowe Worldwide, where as Vice Chairman he helped the company gain Ad Age’s recognition as ?Turnaround Agency of the Year” in 2009. Growing big global brands, including Citigroup, Nokia, Nestle, Deutsche Bank, Johnson & Johnson, and Unilever has been the focus of his career. Now at the helm of KevinAllenPartners, a company dedicated to growth services, training, and mentorship, his client list includes Omnicom, Swedbank, M&C Saatchi, Burberry, and Smythson. A frequent speaker at advertising and marketing conferences, Kevin is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. A graduate of Dowling College, he holds a Certificate in Economics from Queen Mary College, University of London, and an MBA from Adelphi University.
Lawrence Flanagan: Lawrence Flanagan is the Executive Dean of College of Business at the University of New Haven. He is regarded as one of the most accomplished global marketing leaders in the country.
Lawrence Flanagan: Lawrence Flanagan is the Executive Dean of College of Business at the University of New Haven. He is regarded as one of the most accomplished global marketing leaders in the country.
目次
Economics, Finance, Business & Industry,Business, Management and Accounting,Strategic Management
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