領先商務英語閱讀3（簡體書）

《領先商務英語專業系列教材：領先商務英語閱讀（3）》為了保證教材編寫的質量，《領先商務英語專業系列教材：領先商務英語閱讀（3）》的編寫組成員由經、管、法、文等多學科的教授、副教授，博士和在職博士為主體組成。經、管、法的教師主要負責每冊四個模塊的課文內容選材，橫向把握學科知識的合理性，縱向把握整套教材中每個學科的完整性。英語教師主要負責把握課文英語語言的難易程度、文章難點的注釋及閱讀練習的編寫。這樣的編寫團隊無論從商務專業角度還是從英語語言角度來看都是一支最為合理的組合。．

Unit1MultinationalCorporations
TextA：MultinationalCorporations：MythsandFacts
TextB：TheNewMultinational：Lilliputian,notLeviathan

Unit2ContractLaw
TextA：OfferandAcceptance
TextB：HistoryoftheInternationalChamberofCommerce

Unit3MarketingStrategy（1）
TextA：MarketingPlan（1）
TextB：DevelopingaMarketingPlan

Unit4MarketingStrategy（II）
TextA：MarketingPlan（II）
TextB：FourBest-PracticesforRenovatingYourBrand-BeforeIt'sTooLate

Unit5CulturalAwarenessinBusiness
TextA：Cross-CulturalAdvertising
TextB：AcrossCulturesCompetencyinBusiness

Unit6TradeBarriers
TextA：TariffandNon-TariffBarrierstoTrade
TextB：TradeBarriersAreImmoralandDestructiveofEconomicWell-Being

Unit7EmergingMarkets
TextA：China'sStimulusPackage：WillItWorkandWhat'sNext?
TextB：CarsinEmergingMarkets-AGlobalLoveAffair

Unit8EffectiveLeadership
TextA：LeadershipLapsesFuelWallStreet'sFall
TextB：HiringfromOutsidetheCompany

Unit9Globalizationvs.Localization
TextA：WhetherYouAgreewithGlobalityorDisagree,Don'tIgnoreIt
TextB：OverseasFeverofTsingtaoBeer

Unit10FinancialInstitutions
TextA：FinancialInstitutions
TextB：HowtheFinancialCrisisWasBuiltintotheSystem?

Unit11ManagerialAccounting
TextA：ManagerialAccounting：AnOverview
TextB：ConfusionwithManagerialAccounting-PerformanceManagement：MakingItWork

Unit12ModernLogistics
TextA：Coming（Back）toAmerica
TextB：StandardLogisticsInformation：theBasisforModernLogistics

Unit13CultureandNegotiation
TextA：NegotiationsAcrossCulturalBoundaries
TextB：NegotiatinginDifferentCountries

Unit14InterculturalAlliances
TextA：ManagingAlliancesAcrossCultures
TextB：JointVentureBetweenToshibaandMotorola

Unit15FinancialPersonnel
TextA：InternationalFinancialAdvisors
TextB：TrainingtheFaceofYourFirm

Unit16HowtoStimulateConsumerPurchases
TextA：EmotionalConnectionsorFunctionality-WhatReallyDrivesConsumerSales?
TextB：ConsistentMarketingProvidesBigRewards．