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商品簡介
Merchandising: Theory, Principles, and Practice, third edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
New to this edition: Updated Information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing; Excel applications incorporated into the mathematical learning activities; All new photos provide helpful examples for users; and Revised case studies include technology components.
New to this edition: Updated Information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing; Excel applications incorporated into the mathematical learning activities; All new photos provide helpful examples for users; and Revised case studies include technology components.
作者簡介
Grace I. Kunz is Associate Professor Emerita at Iowa State University.
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