新編商務英語 閱讀教程3(第二版)（簡體書）

《全國高等院校商務英語精品教材：新編商務英語（第2版）閱讀教程（3）》是商務英語系列教材之一，教材中的語言材料均選自當代英美報紙雜志以及某些商務專著，其內容新穎、涉及面廣。本教材旨在通過較大量的閱讀，使學生鞏固已學的基本詞匯和語法知識，擴大詞匯量，加強語感，提高英語閱讀能力。

Unit 1
Part A Text
Text A Pricing （I）
Text B Pricing （II）
Part B Fast Reading

Unit 2
Part A Text
Text A Aspects of Culture （I）
Text B Aspects of Culture （II）
Part B Fast Reading

Unit 3
Part A Text
Text A The Marketing Mix： The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading

Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading

Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1

Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading

Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities （I）
Text B Developing China's Sales and Distribution Capabilities （II）
Part B Fast Reading

Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading

Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading

Unit 10
Part A Text
Text A Intellectual Property Protection in China： Does ItWarrant Worry? （I）
Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key