TOP
0
0
【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
Ongoing Crisis Communication
90折

Ongoing Crisis Communication

商品資訊

定價
:NT$ 2819 元
優惠價
902537
絕版無法訂購
相關商品
商品簡介

商品簡介

Intended for students and practitioners in management, corporate communication, and public relations, this text on crisis communication presents a three-stage model of corporate and organizational crisis management before, during, and after a crisis. This third edition contains a new chapter on social media as a tool for recognizing warning signs and a channel for communication with stakeholders during a crisis. Integrating crisis management with three other proactive management functions (issues management, risk management, and reputation management), this edition contains expanded material on online issues such as the concept of paracrisis and the Internet's role in the emergence of a paracrisis. A new epilogue summarizes key lessons for managers. Learning features include chapter discussion questions and real-life cases, plus an appendix offering a year-by-year (1997-2010) comparison table of corporate crises, which can be a source of case study ideas. Coombs is affiliated with the University of Central Florida. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 2537
絕版無法訂購

暢銷榜

客服中心

收藏

會員專區