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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
Capitalising on Culture, Competing on Difference: Innovation, Learning and Sense of Place in a Globalising Ireland

Capitalising on Culture, Competing on Difference: Innovation, Learning and Sense of Place in a Globalising Ireland

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After two decades of exceptional economic growth and cultural change, Ireland, faces the greatest challenge yet: how to create sustainable competitive advantage to guarantee success in the future.
It is becoming apparent that pouring money into scientific research and technology is not enough to encourage a culture of innovation in business, public services, education and communities.
We must realise the potential of resources that are truly unique to Ireland, that are inimitable and represent our difference in a global context. Social and cultural capital, sense of place and national identity are such valuable resources. These, along with science and research, can feed into and enhance learning in Irish business and society to create true competitive advantage.
With recent power-sharing arrangements in the North and immigration changing the island's ethnic make-up, now is the time to examine what a holistic approach to social and economic development might mean for Ireland over coming decades.

作者簡介

James J. Kennelly is on the faculty at Skidmore College, New York.

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定價:100 1350
無庫存,下單後進貨
(到貨天數約30-45天)

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