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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.
Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately.
Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately.
作者簡介
Alex W. White, an award-winning graphic designer, has shaped the visual personalities of advertising campaigns, identity programs, and magazines. Vice president of the Type Directors Club, he has taught design at the Hartford Art School at the University of Hartford for 15 years. The author of Thinking in Type and The Elements of Graphic Design, he lives in New York City.
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