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Get There Early ─ Sensing the Future to Compete in the Present
- ISBN13：9781576754405
- 出版社：Berrett-Koehler Pub
- 作者：Bob Johansen
- 裝訂：精裝
- 出版日：2007/08/01
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Bob Johansen shares techniques refined over nearly forty years by the Institute for the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples - including the Toyota Prius, the iPod, Crest Toothpaste, and many more - he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you'll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do.
作者簡介
Bob Johansen was president and CEO of the Institute for the Future from 1996 to 2004 and is now the IFTF Distinguished Fellow.
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