90折
Advanced Methods for Conducting Online Behavioral Research
- ISBN13：9781433806957
- 出版社：American Psychological Associa
- 作者：Samuel D. Gosling (EDT); John A. Johnson (EDT)
- 裝訂：精裝
- 規格：25.4cm*18.4cm*1.9cm (高/寬/厚)
- 出版日：2010/01/15
定 價：NT$ 2448 元
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Written for students and researchers already familiar with the basics of Web-page construction, uploading, and maintenance at the level presented in, for example, Fraley's How to Conduct Behavioral Research Over the Internet: A Beginner's Guide to HTML and CGI/Perl (2004), Gosling (psychology, U. of Texas) and Johnson (psychology, Pennsylvania State U.) have aimed this book one level above the Fraley text, for those who want more information on more specific topics and on new methods of online behavioral research (such as text analysis) They present 16 self-contained tutorial chapters, organized into sections providing an overview of major techniques; discussing considerations when designing Web pages; describing methods for studying Internet behavior; describing how to transport traditional methodologies to the Web; and examining cross-cutting issues such as the use of incentives, ethical issues, and security and data protection. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
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