90折
Mastering Fashion Marketing
- ISBN13：9781403919021
- 出版社：Palgrave Macmillan
- 作者：Tim Jackson; David Shaw
- 裝訂：平裝
- 規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
- 出版日：2009/02/15
定 價：NT$ 2209 元
優惠價：90 折 1988 元
無庫存，下單後進貨(到貨天數約45-60天)
可得紅利積點：59 點
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作者簡介
商品簡介
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
作者簡介
Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.
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