滿額折
Market Driven Enterprise: Product Development, Supply Chains, And Manufacturing
商品資訊
定價
：NT$ 7063 元優惠價
：90 折 6357 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
相關商品
商品簡介
作者簡介
目次
商品簡介
A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits
Producing a product or service to heighten customer satisfaction-and doing so cost effectively-do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check.
The book's twelve chapters are divided into three sections: interfaces and decision-making in an enterprise, product design and time-to-market, and responsive supply chains and manufacturing. A generous supply of real-world examples and more than 200 illustrations enhance the book's readability-as does its detailed table of contents breaking down each chapter into subsections for quick reference. Some of the book's most valuable features include:
* An analysis of the entire product development and manufacturing processes in light of customer needs
* An innovative treatment of digitally connected supply networks and new business models
* A focus on the optimization of manufacturing and marketing processes for greater managerial insights leading to the highest potential profit
* Coverage of the most vital management techniques and philosophies-concurrent engineering and quality function deployment, manufacturing flexibility, information transparency, collaboration, and the virtual enterprise-and their relationship to the market-driven manufacturing process
* Mathematical models for product-platform, product launch, supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering, production and operations management, marketing, or production and design engineering, Market Driven Enterprise is an essential handbook. Anyone whose business is striving to attain an optimal position in a demanding marketplace will find it an excellent place to start.
Producing a product or service to heighten customer satisfaction-and doing so cost effectively-do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check.
The book's twelve chapters are divided into three sections: interfaces and decision-making in an enterprise, product design and time-to-market, and responsive supply chains and manufacturing. A generous supply of real-world examples and more than 200 illustrations enhance the book's readability-as does its detailed table of contents breaking down each chapter into subsections for quick reference. Some of the book's most valuable features include:
* An analysis of the entire product development and manufacturing processes in light of customer needs
* An innovative treatment of digitally connected supply networks and new business models
* A focus on the optimization of manufacturing and marketing processes for greater managerial insights leading to the highest potential profit
* Coverage of the most vital management techniques and philosophies-concurrent engineering and quality function deployment, manufacturing flexibility, information transparency, collaboration, and the virtual enterprise-and their relationship to the market-driven manufacturing process
* Mathematical models for product-platform, product launch, supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering, production and operations management, marketing, or production and design engineering, Market Driven Enterprise is an essential handbook. Anyone whose business is striving to attain an optimal position in a demanding marketplace will find it an excellent place to start.
作者簡介
AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.
目次
Foreword.
Preface.
Acknowledgments.
INTERFACES AND DECISIONS IN AN ENTERPRISE.
Domain and Process Views of an Enterprise.
Manufacturing Marketing Interface.
Knowledge Organization for Domain Decisions.
PRODUCT DESIGN AND TIME-TO-MARKET.
Marketing Approaches to Product Design.
Design Engineering.
Concurrent Mapping of Product Features.
Product Platform and Variety.
Product Realization.
SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.
The Extended Enterprise: A Supply Chain Perspective.
Electronic Chains of Suppliers and Customers.
Supply Chain Models.
Responsive Manufacturing.
Subject Index.
Author Index.
Preface.
Acknowledgments.
INTERFACES AND DECISIONS IN AN ENTERPRISE.
Domain and Process Views of an Enterprise.
Manufacturing Marketing Interface.
Knowledge Organization for Domain Decisions.
PRODUCT DESIGN AND TIME-TO-MARKET.
Marketing Approaches to Product Design.
Design Engineering.
Concurrent Mapping of Product Features.
Product Platform and Variety.
Product Realization.
SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.
The Extended Enterprise: A Supply Chain Perspective.
Electronic Chains of Suppliers and Customers.
Supply Chain Models.
Responsive Manufacturing.
Subject Index.
Author Index.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。