滿額折
Behavioral Finance
- ISBN13：9780471497844
- 出版社：John Wiley & Sons Inc
- 作者：Goldberg
- 裝訂／頁數：精裝／280頁
- 出版日：2001/01/30
定 價：NT$ 7560 元
優惠價：90 折 6804 元
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商品簡介
Everyone but efficient market hypothesis economists seems to understand that people's expectations and fears often win out over facts and reason. Goldberg, an experienced German financial consultant, and theorist Nitzsch (finance, U. of Aachen) analyze the psychology of trading decisions that impact technical analysis, stock market trends and forecasts. Factors identified via examples as operating in mental accounting include personal experience, heuristics for reducing complexity, different presentations, cognitive dissonance, locus of control, and three types of market participants. The volume concludes with "free" tips for profitable behavior. First published in German in 1999 by FinanzBuch Verlag GmbH. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
JOACHIM GOLDBERG worked for many years in a major German investment bank, specializing in behavioral finance. In 2000, he founded his own company called Cognitrend.
R?DIGER VON NITZSCH is Professor of Finance at the University of Aachen. His research centers on the decision manners of humans the the psychology of the stock markets. He has written a number of scientific books, journals and papers and is on the board of Axio.
R?DIGER VON NITZSCH is Professor of Finance at the University of Aachen. His research centers on the decision manners of humans the the psychology of the stock markets. He has written a number of scientific books, journals and papers and is on the board of Axio.
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