Bold: How to Be Brave in Business and Win
- ISBN13：9780749463441
- 出版社：Kogan Page Ltd
- 作者：Shaun Smith; Andy Milligan
- 裝訂：平裝
- 規格：22.9cm*21.6cm*1.9cm (高/寬/厚)
- 出版日：2011/05/28
商品簡介
Bold is about 14 businesses brave enough to challenge industry norms. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. They know no compromise and show no timidity. They are bold in thought, execution, and measuring their success in new ways.
The game-changing companies featured in the book challenge conventional wisdom to win in business. Each brand's story is told through the words of the executives involved. Brands include Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos. Bold demonstrates that they share traits that make them unique.
作者簡介
Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program.
Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture. Together they are the authors of Uncommon Practice.
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