Cool It: The Skeptical Environmentalist's Guide to Global Warming

Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.

Bjorn Lomborg was named one of the 100 world's most influential people by Time magazine in 2004. He is the author of The Skeptical Environmentalist and has written for The New York Times, The Wall Street Journal, The Guardian, and The Economist, among others. He is presently an adjunct professor at the Copenhagen Business School and in 2004, he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges. He lives in Copenhagen.