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No owner has changed the landscape of sports more than New York Yankees owner George Steinbrenner. From the moment he bought the team in 1973 for $10 million, his monomaniacal pursuit was to restore the most fabled franchise in baseball history to its former glory. Today, the New York Yankees are worth more than $1 billion and are once again world champions.
Steinbrenner's nearly forty-year reign has ineluded epic battles with Billy Martin, Reggie Jackson, Dave Winfield, even beloved Yankee captain Derek Jeter. His ruthless and free-spending tactics made him a lightning rod for controversy but they also paid off: Steinbrenner's Yankees have won seven championships and remain the gold standard in all sports.
For more than thirty years BILL MADDEN has covered the Yankees and Major League Baseball for the New York Daily News and has written several books about the Yankees. He is the 2010 recipient of the Baseball Hall of Fame's J.G. Taylor Spink Award. He lives in New Jersey.
Steinbrenner's nearly forty-year reign has ineluded epic battles with Billy Martin, Reggie Jackson, Dave Winfield, even beloved Yankee captain Derek Jeter. His ruthless and free-spending tactics made him a lightning rod for controversy but they also paid off: Steinbrenner's Yankees have won seven championships and remain the gold standard in all sports.
For more than thirty years BILL MADDEN has covered the Yankees and Major League Baseball for the New York Daily News and has written several books about the Yankees. He is the 2010 recipient of the Baseball Hall of Fame's J.G. Taylor Spink Award. He lives in New Jersey.
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