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The Personal MBA ─ A World-Class Business Education in a Single Volume
- ISBN13：9781591843528
- 出版社：Portfolio
- 作者：Josh Kaufman
- 裝訂／頁數：平裝／402頁
- 規格：24.1cm*16.5cm*3.8cm (高/寬/厚)
- 出版日：2010/12/30
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商品簡介
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His Web site has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more in one comprehensive volume.
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. It explains concepts such as:
-The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve—and how to find large, hungry markets.
-The Twelve Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
-The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability—if you know how to support the price you're asking.
-Four Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. It explains concepts such as:
-The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve—and how to find large, hungry markets.
-The Twelve Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
-The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability—if you know how to support the price you're asking.
-Four Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
作者簡介
Josh Kaufman is an independent educator who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter & Gamble, where he launched major new products and developed P&G's global online marketing measurement strategy. He lives in Colorado.
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